E-Commerce SEO

E-commerce sites are typically at a disadvantage when it comes to getting them recognized by search engines like Google, Yahoo and Bing. This is mainly due to the fact that eCommerce sites often feature little-if any-unique content that's useful, copy and pasted product descriptions from the manufacturer, cluttered or no internal linking at all and no content generated by the user. Nevertheless, eCommerce SEO is still far from being impossible-these sites just present a new challenge that require a shift from the typical generic SEO techniques. Whereas generic SEO can easily be done by individuals with little to no experience on search engine optimization.

However, only a few SEO companies will take on the job of eCommerce SEO due to its difficult nature. Smaller firms in particular avoid this kind of job as the chances of disappointing clients are too high. SEO companies will instantly jump at a job that entails optimizing a site with less than 20 web pages of content that feature a small variety of rare or niche keywords. eCommerce sites on the other hand, are a little trickier.

If you own a business or company, it's important to understand that your site is going against other eCommerce sites that are dominating the search engine results pages (SERPs) because of the resources they have. If you've yet to design your site, do yourself a favor and balance your expenses. Most site owners make the mistake of spending a fortune on the design of their site, while neglecting to budget for eCommerce SEO. When it comes to operating a site, it's best to at least set aside 30% of your capital or investment for SEO.

eCommerce websites will always have a higher chance of succeeding if they're under the care of a large and reputable SEO firm. While their services definitely won't come cheap, these companies will have the experience and know-how to optimize your site. Believe it or not, your decision of approaching a firm for guidance could potentially save you more money and time in the long run. Again, just be sure to budget ahead for your SEO expense to accommodate this cost.